Deborah Passin – Founder
I’m kind of an oak geek. I’m not sure how it happened. First I started drinking wine, then I helped make wine, then I sold wine, and then I sold wine barrels. I’m addicted to trying to understand the whys and hows behind the complex barrel-wine relationship. I even started the first and only independent blog dedicated solely to wine barrels, BarrelBlog.com.
Since I started VinEthos, I’ve also become excited about amphoras, innovative products and marketing. I’m game for anything that helps winemakers and winery owners be great at what they do.
How I Got Hooked
In March of 2003 I took one of the biggest risks of my life. I left my high salaried corporate marketing job, put my belongings in storage and bought a one-way ticket to New Zealand. I hopped off the plane, not knowing a single person in the country, and drove straight to the Marlborough wine region to look for a job.
It is magical how one decision in your life—one right turn instead of a left—can change the course of your future forever. I wanted to live in New Zealand. Just by chance, I arrived at the beginning of harvest and was able to get a job picking grapes. From then on, I knew what I wanted to do with my life.
New Zealand didn't work out, although I went back the following year and worked another harvest, in the winery. I now live in Sausalito, California, traveling often to Napa, Sonoma and the Central Coast. I have my dream job.
A PROMISE TO MY CUSTOMERS:
I appreciate and share your high standards and am dedicated to helping you find the right products to enhance and preserve the character of your wines.
I will listen to you and advise you based on your specific winemaking goals. I will share with you the philosophies, practices and expertise of my suppliers so you can make well-informed decisions.
You always strive to do better, learn more and see where else your wines can go. I am excited and honored for the opportunity to assist you on this journey.